TALA Packaging
Package Design, Branding
This project was completed in a course focused on package design. The objective was to design and physically construct a kit containing three or more items. For this project, I created a custom sneaker design kit centered on creativity, ritual, and user experience.
This project was completed in a course focused on package design. The objective was to design and physically construct a kit containing three or more items. For this project, I created a custom sneaker design kit centered on creativity, ritual, and user experience.
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The kit includes four core components: a pair of sneakers, three color options, chemical solutions for preparation and finishing, and a set of paint brushes. The visual identity and branding draw inspiration from Obatala, the Yoruba God of Creation. The dove symbol, along with a palette of light blue and white, informed the overall aesthetic and reinforced themes of creation, purity, and intention.
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The structural design of the package was driven by usability and longevity. The form separates the sneakers from the customization tools, allowing the shoes to remain protected while giving users an organized workspace. After completion, the packaging transforms into a reusable shoe box with a dedicated storage compartment for tools, extending the life and value of the product beyond the initial experience.
Process
The final package was constructed using chipboard, matte Epson paper, and polyurethane foam, balancing durability, protection, and presentation.
This project strengthened my ability to design systems that integrate branding, structure, and user-centered thinking into a cohesive physical product.